Chirky

The first time I ever saw a woman Price Matching was during a Back-to-School sale in 2008. I don’t remember why I had gone to Wal-Mart – I didn’t shop there often – and somehow I found myself in line behind a woman whose shopping cart was brimming with paper and pencils and rulers and backpacks and crayons. And more. Oooooohhhhh, was there more. She pulled out circulars from local stores and began going through them with the cashier. Suddenly, she turned to me.

Now, let’s stop for a second and discuss Wal-Mart. Admittedly, I used to be a little prejudiced. I really disliked shopping at the store. I don’t know why that is, because they carry just about everything under the sun, and if there’s one thing I like (especially as a working Mom), it’s convenience. If I could go through a drive-thru to purchase sunblock, I would. [Note to Wal-Mart: You know what would be awesome? Having the ability to order 20 items or less online, and then swing through a drive-thru to pick up my order. Please consider beta-testing that in Plano, Texas.] [Second note to Wal-Mart: The entrance to your store in Denton, Texas carries the overwhelming stench of vomit. Please send help.]

Anyway, so this woman just turned to me and said: “I’m sorry – this is going to take a while for me to check out. Price matching is something I do to help our family afford for me to be a stay at home mom.”

I just smiled and dismissed the issue, telling her I was fascinated by what she was doing. And really, I was. For the next five minutes, I stood there watching her flip through circulars and compare prices. I watched the cashier ring up the purchase. I watched as this Mom surrendered coupons. And I was stunned. I never knew that you could take an advertisement with lower prices from Tom Thumb or Sprouts or CVS or the dollar store and get that same price at Wal-Mart.